There was a great post about how to increase engagement on Google Plus on Social Media Examiner the other day. It offers five tips to help marketers improve their marketing efforts. I wanted to take a few minutes to discuss some of the points I found intriguing in the article.
Do you want to increase the engagement of your posts on Google Plus? Author Ben Fisher says there’s a formula to a good post and encourages readers to follow it precisely.
- The title of the post should be no more than 40 characters long, place asterisks at the beginning and end of the post to bold the text.
- Write a summary of the post with a length of about 159 characters long. Keep the length to about 3 lines long if it’s longer the text of the post will be cut off and the reader will have to click the “read more” link.
- Place a link to the destination post if you’re using a video or image.
- Next, in your brand’s voice, add some commentary and ask a question or a call to action to encourage engagement.
- Lastly, add three to five hash tags to improve the discovery of the post in google search.
As we have implemented this formula for our clients we have seen a definite increase in engagement. The posts look professional and enticing to interact with.
Have you created a posting formula for your own company? Have you tried using this one? What were the results?